SEO vs. GSO: The New Paradigm
The shift from traditional to generative search is redefining digital visibility.
| Strategic Pillar | Traditional SEO | GSO |
|---|---|---|
| Primary Objective | Ranking on SERPs. | Be cited as an authoritative, factual source in AI answers. |
| Core Technology | Indexing, PageRank. | Vector search, RAG, NLP, and LLMs. |
| Keyword Strategy | Exact match, volume. | Conversational intent and complex questions. |
| Content | Length, density. | Quality, verifiability, E-E-A-T. |
| Content Structure | H1s, metas, internal links. | Citable snippets, Q&A, concise summaries, glossaries. |
| Authority Signals | Backlinks, organic traffic. | Knowledge graph definition; third-party mentions. |
| Success Metrics | Clicks, impressions, position. | Generative ROI KPIs. |